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when kanye was spreading hate, beats by dre bought his product - cause the stem player was "designed to divide tracks, not people." a multi-phase campaign culminated in the launch of this video.
PHASE ONE
flyers and billboards announce that stem is under new ownership.
PHASE TWO
phase one creates buzz about the future of stem. during phase two beats makes their official announcment.
PHASE THREE
beats releases the new campaign "designed to divide tracks, not people" with social, film, ooh and digital.
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